Don’t Get FOMO: Last Chance to Get Your UWEC Marketing Apparel!

From custom designs to strategic promotions, every aspect of Digi Mar Fun was developed using real digital marketing skills. We handled everything in real time, turning our classroom knowledge into a fully functioning brand.

Our Story

Our mission was to successfully market custom Marketing, Professional Sales, and Marketing Analytics merchandise designed to drive sales and generate curiosity. What started as a class project quickly became a full-scale brand launch! We submitted press materials to BizWire and worked with the College of Business social media team to build awareness and credibility.

To spread the word, we focused on the platforms students already use. We created effective marketing materials for club meetings, campus screens, and classroom slides. We designed promotional graphics specifically for the College of Business monitors and created presentation decks for campus organizations like DECA, AMA, Sales Ambassadors, and PSE. We also emailed professors in the marketing department with slides and asked them to help share the story in class!

Last Chance to Shop

This campaign was fully student-led, built on branding, targeting, and multi-channel marketing. The best part? It worked. And it’s still live!

But not for long. The Digi Mar Fun store closes on April 27. Once it’s gone, it’s gone. 

Don’t miss out on owning a piece of UWEC marketing history. Shop DigiMarFun now before it disappears, and rep your major with pride while you still can!